Release planning
We coordinate the schedule, artwork, credits, and supporting content so each part of the release is ready when it is needed.
EIGHTCARI / LABEL
Label.
We manage the release of singles, EPs, and albums—from the finished master and delivery schedule to the campaign and ongoing catalog.
Our approachOUR APPROACH
Release
strategy.
We decide which record leads the campaign, who it is intended to reach, and how the release fits into the artist’s wider catalog.
Singles can introduce a project over several weeks; an EP or album needs a clear focus within a larger body of work. The rollout follows the format, the audience, and the materials available.
RELEASE OPERATIONS
Master & metadata delivery
Audio, artist names, contributors, identifiers, territories, and release details are checked before delivery. Accurate information matters from the first release onward.
Catalog care
We keep release information organized, coordinate corrections where needed, and review the catalog beyond the opening week.
GLOBAL DISTRIBUTION
EightCari distributes globally through The Orchard, a Sony Music company. We prepare each release for delivery to supported streaming and download services, with its date, territories, and rights information confirmed in advance.
MUSIC VIDEO DISTRIBUTION
Official music
videos.
We use Symphonic for official music video distribution to supported outlets including Spotify music videos, Vevo, Apple Music, and TIDAL. Video delivery is planned alongside the recording so the campaign has a consistent identity.
We coordinate delivery-ready files, artwork, credits, and the details needed to match the video to the artist and release. Technical specifications and rights clearances are reviewed before submission.
Availability varies by outlet, territory, artist eligibility, and platform approval. Distribution does not guarantee editorial placement, playlist support, or video availability in every market.
VIDEO DELIVERY THROUGH
BEFORE A RELEASE GOES LIVE
Delivery standards.
Rights & credits
Ownership, contributor credits, artwork permissions, and any samples need to be resolved before a release is delivered.
Audio & visual consistency
The recording, video, artwork, and artist presentation should feel like parts of the same release.
After release day
We review delivery, follow up on corrections, and use the response to help plan the next stage of the artist’s catalog.